Leading with Your Best to Build a Stronger Business and a Stronger You

Have you ever noticed how easy it is to see what others do well, but much harder to clearly see your own strengths? As business owners and leaders, we often spend most of our time fixing problems, filling gaps, and trying to improve weaknesses. That work matters. But over the years, I’ve seen something even more powerful — real growth happens when people learn to lead with what they do best. When you truly understand your strengths and use them intentionally, your business begins to reflect who you are at your best. That’s where confidence grows. That’s where momentum builds. And that’s where your true identity as a leader begins to take shape.

Every successful business owner I’ve worked with knows their super power. Not ten things. Not a long list of skills. Just a few core strengths they consistently rely on. Today, I want to encourage you to focus on three key strengths — the ones that define how you lead, how you solve problems, and how you create value for others.

1. Your Top Three Strengths Create Your Leadership Identity
   Your business naturally becomes an extension of who you are. If you are highly relational, your business will be known for connection and service. If you are strategic, your business will be known for direction and clarity. If you are operationally strong, your business will be known for consistency and reliability. The point is simple — your strengths shape your reputation. That’s why identifying your top three strengths is so important. These are the abilities that come most naturally to you, the areas where you bring the most energy, and the places where others consistently see value. When you clearly understand these strengths, you can lead with confidence because you know what you bring to the table every single day.
2. Leading with Your Best Creates Momentum and Growth
   When you lead with your strongest abilities, things move faster and more smoothly. Decisions feel clearer. Communication feels easier. Progress feels more natural. Why? Because you are operating in alignment with how you are wired. Too many business owners try to be everything to everyone. They spread themselves thin trying to master every skill, fix every weakness, and control every outcome. But sustainable growth doesn’t come from doing everything. It comes from doing your best work consistently. When you focus your energy on your top three strengths, you create momentum — and momentum builds confidence, efficiency, and results.
3. Your Strengths Help Define Your Business Position and Value
   Customers, employees, and partners all want to know one simple thing: what makes you different? Your strengths answer that question. They define your value in the marketplace. They shape your brand, your culture, and your customer experience. When you clearly lead with what you do best, people understand what they can expect from you. That clarity builds trust. And trust builds loyalty. Your super power is not just personal — it becomes part of your business identity. It tells the world what you stand for and what you deliver best.
4. Knowing Your Vulnerabilities Protects Your Success
   Understanding your strengths is powerful. But understanding your vulnerabilities is just as important. Every strength has a limit. Every leader has blind spots. And every business has areas that need support. Ignoring vulnerabilities does not make them disappear — it simply allows them to quietly create risk. When you honestly recognize where you struggle, where you lack experience, or where you lose energy, you gain something incredibly valuable: awareness. Awareness allows you to plan, prepare, and protect your business from unnecessary mistakes. It also keeps you humble and open to growth.
5. Awareness of Both Strengths and Vulnerabilities Creates Stronger Teams
   You were never meant to do everything alone. One of the greatest advantages of knowing your strengths and vulnerabilities is that it shows you exactly where others can step in and thrive. When you understand where you are strong, you can lead with confidence. When you understand where you are vulnerable, you can invite support. This creates healthier teams, clearer roles, and stronger collaboration. The goal is not perfection — the goal is alignment. When each person leads with their strengths and supports others where they are vulnerable, the entire organization becomes more capable and more resilient.

Knowing your super power is not about ego. It’s about clarity. It’s about understanding how you are uniquely equipped to lead, serve, and create value. When you identify your top three strengths, lead with them intentionally, and remain aware of your vulnerabilities, you position yourself and your business for long-term success. You stop trying to be everything — and start becoming exceptional at what matters most. Your strengths give you direction. Your vulnerabilities give you wisdom. Together, they give you the power to grow with purpose, lead with confidence, and build a business that truly reflects who you are at your best. Don’t just work harder. Lead with your best. And let your super power shape the future you are building.